COLOR & SHINE: This high-pigment, high-care long-term non-drip shade for African-American hair features shade & light boosters & as much as 100% gray coverage in an anti-drying creme gel through hydrating olive oil.

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GO intense FOR FAST, vivid RESULTS: obtain intense shade results because that African American hair! Go intense delivers perfectly well balanced color dyes that deliver intense visible results on dark hair.
VIBRANT & air conditioning HAIR COLOR: us make range of hair shade products from temporary to long-term & fade resistant water to reviving colors, through shampoo-in, spray & conditioning shade options.
UNIQUE LOOKS: We aid people of shade celebrate unique looks & formats with selection of treatments, colour & styling assets for all hair types: curly, wavy, natural, relaxed, transitioning & more.
SOFTSHEEN-CARSON: because that over 110 years us have noted beauty to all consumers of african descent v our innovative, tailor-made, superior products & solutions specially draft for your needs.
Get the bolder hair color you want without damaging your hair through Dark & Lovely walk Intense! Ultra colorful Permanent Hair Color. This at-home hair shade treatment is great for helping you gain the bolder color and also brilliant bright you desire without drying out her hair. The anti-drying creme gelatin is infused through olive oil to help soften hair, if the bold pigment provides intense results. An excellent on curly and also coarse hair textures, this permanent hair color offers as much as 100% coverage that gray hair.
* recognizes black color owned brands together U.S. Based companies that room at the very least 51% black color owned, operated and controlled while Black founded brands are those enterprise created, developed, and previously completely or partly owned by black Entrepreneurs.
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