Actress, award-winning singer, and also dancer Jennifer Lopez is likewise a fashion icon and also even has her very own fashion line. The J Lo through Jennifer Lopez lifestyle brand was very first founded in 2001 and then relaunched in 2010. The fashion line was sold solely at Kohls but has due to the fact that been reduce by the department keep chain in 2020.

The way of living brand didn"t just create clothes but included furniture and also accessories together well. The department store chain recently ended its ten-year-long partnership v the star as result of a 43% fall in network sales as soon as the Coronavirus pandemic hit. If this might be a significant loss in revenue to the star, us wouldn"t worry around her finances simply yet together her financial institution account is doing just fine. Jennifer has actually an estimated net precious of $400 million. 




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J Lo by Jennifer Lopez Wasn"t Her only Attempt in ~ A Fashion Line

Jennifer definitely has a knack because that fashion, she is a designer darling and also has owned fashion and clothing lines due to the fact that 2001. The Sweetface fashion heat ran native 2003 to 2009 once it was halted. The apparel line was never ever a substantial success and also that describes why it to be discontinued.

The firm issued a declare at the time saying, "In irradiate of some brand-new company strategies, us have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with brand-new messaging points and also an entirely brand-new fashion point of view."


Sweetface to be slammed because that being "overpriced and cheaply made." In one interview v The new York Times, the star revealed that she did not have actually enough an innovative control through the Sweetface line.

"I simply felt like I never got a fair opportunity to execute it right. And also on peak of it, i felt like I to be trapped in a situation I couldn"t get out of, and also my name was stamped on points that i didn"t believe in."

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J Lo by Jennifer Lopez Was released In 2001... And also Relaunched In 2010

before her various other brands and also fashion lines, Jennifer had the J Lo fashion line. It was introduced in 2001 and reportedly sold roughly $175 million precious of products, yet by 2007 the line was dropped for factors unknown. However, in 2010, the star decided to relaunch J Lo through Jennifer Lopez, this time it was introduced in partnership with Kohls. At the time, Jennifer had actually learned native the fail of her previous attempt at a clothes line.


In one interview through Glamour, the star revealed, "You yes, really only discover the ideal things native the things that don"t work, in a way. Adding, "You find out from her mistakes. I was able to take all of that experience and understand there were particular things I would certainly not damage on. This time around, I want to make sure that the quality matched the value."

She now adhered to in the lengthy line the celebrities who have partnered v the department keep chain end the years once launching or marketing their products.

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after A Decade long Partnership, Kohl"s reduce Jennifer"s Line

there is no doubt that the Coronavirus has influenced pretty much everyone throughout the globe. Lives have actually been lost, companies have actually gone the end of business, both local and worldwide economies have been destroyed, you name it. Companies owned and also run by celebrities room not immune come the results of the pandemic, and after a decade long partnership, Kohl"s to reduce Jennifer"s line, amongst several other brands, from their stores.


following an overall decrease in agency sales, Kohl"s have made some quite drastic changes. Jennifer"s fashion heat was among eight "down-trending women"s private brands" that received the boot.

together reported by Fox Business, Kohls" CEO Michelle Gass revealed in a post-earnings call, "Exiting castle will develop focus and also clarity top top the brands that will certainly continue,” more stating. “We’re still very committed to the women’s business. In the brief term, we’re facing some difficulties here."

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What go This median For Jennifer?

Sure, Kohl"s dropping she brand means a lose of revenue. Although for a woman with a $400 million net worth, her financial institution account is doing simply fine. The singer/actress has been wise once it concerns money and has multiple income streams. She has various fragrances, brand endorsements, and also partnerships among others.


Jennifer has taken part losses but she likewise has rewarding ventures. In march 2020, the star released a shoe heat in partnership with DSW, she has a footwear partnership v Giuseppe Zanotti and is the confront of at the very least three significant brands.

the is in addition to her acting, hosting, and also singing. The star has built herself quite the empire.

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Chichi Nalin has actually been contributing to The Things and also The Talko. She is pursuing a Bachelor the Arts degree in communication, and also loves come read and watch stunner TV-shows once not writing. Some extr hobbies incorporate collecting books and plants and also running a gardening website.


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